fbpx
Skip to content Skip to footer

Our Story

Who Are We?

The India Craft Project is a collective motley with a shared vision of building knowledge systems and co-creating experiences with the traditional artisans across India. We create immersive experiences through intangible and tangible products that spark creativity and inspire thinking!

Welcome to The India Craft Project

The India Craft Project aims to build knowledge systems while re-imagining Indian handicrafts and their practices and how they are perceived through creative interventions and collaborations.

Who Are We?

The India Craft Project is a collective motley with a shared vision of building knowledge systems and co-creating experiences with the traditional artisans across India. We create immersive experiences through intangible and tangible products that spark creativity and inspire thinking!

Who Are We?

The India Craft Project is a collective motley with a shared vision of building knowledge systems and co-creating experiences with the traditional artisans across India. We create immersive experiences through intangible and tangible products that spark creativity and inspire thinking!

Our Design Sensibility

T.I.C.P is the acronym form for the “ The India Craft Project”. The logo has been consciously crafted in a calligraphic form where the alphabets are woven to come together. If you rotate it clockwise, it morphs into an artisan in his sacred workshop.

Our Design Sensibility

What started as an academic exhumation of design in the realm of traditional craft, grew to find itself interwoven in the fabric of creative rural lives we encountered across parts of India. T.I.C.P is the acronym form for the “ The India Craft Project” and our logo has been consciously designed in a calligraphic form where the alphabets are woven to come together. If you rotate it clockwise, it morphs into an artisan in his sacred workshop.

Our Ethos

Artisanal | Authentic

We believe that the art of creation is essential in modern times to remain rooted in our traditional knowledge systems. Our artisanal products are based on the quintessential 'karigari' but imbued with a medley of contemporary designs and experimental techniques.

Experiences | People Currency

We believe in People Currency - our true north - and we strive to be accountable to our patrons and partners alike. Our partners are our collaborators.
This means that we recognise the interconnected stories, contributions and aspirations of our partner artisans through our branding efforts and create connections between them and their patrons.

Design | Rooted

We believe authenticity of expression comes from the amalgamation of both design and craftsmanship that has stood the test of time. For us, good design is powerful and handcrafted products are an essential aspect for exploring our creative roots through life-changing and immersive experiences.

Heritage | Dialogue

We co-create both products and experiences through our engagement in the craft realm. This ensures that we are able to offer our patrons both the opportunity to learn and get their hands dirty while at the same time, appreciating the years of dedicated effort invested by the artisans themselves.

We hope, in due time this leads to a patronage for artisans rather than just a transactional approach.

Our craft practices carry within them an amalgamation of cultural practices, values of sustainability and the creativity to innovate. Losing these to modern manufacturing and production means losing an important aspect of our heritage, one we can barely afford to do as a nation of a billion strong people from diverse ethnicities and cultural practices.