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People of TICP is a self initiated project as part of our branding and positioning. Our key value is ‘People Currency’ and we are the stories we tell. These stories have been shaped and influenced by all the skilled warm rural creative folks we have fortunately bumped into and learned from.

The series is further developed into three main illustrations for TICP brand packaging, grouping the craft practices into three i.e. one involving chiseling, carving, moulding;second involving hand painting (from kalamkari to gond art);third involving different weaving crafts.

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