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The box has been a great opening for our driven team of cultural enthusiasts and designers who co-create experiences with traditional artists, to see just how intrinsic our folk arts are to the fabric of cultural continuity and stories, especially for children. We hope to help this book resurrect the two pillars of any culture – lots of time together and the magic of storytelling for all.

With our client’s vision for ‘My Box of Festivals’, we were presented with an opportunity to design a box to tell mythological stories to the younger generation while highlighting one of our favourite folk arts – Madhubani. The retelling of the epic of the Ramayana through our beloved art form was an exciting prospect and the challenge was to bring out the characters of the saga through these illustrations that paint a visual narrative as the kids read through the story.

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