Brand identity | Rooted Actives

Rooted Actives is an emerging, made in India, Healthy Superfoods brand. They include Immunity Booster Mushroom Powder & Capsule supplements, all 100% organic extracts and mushroom extracts, home grown in Himachal and claim to add nothing artificial or synthetic whatsoever and take utmost care to ensure their superfoods are nutrient-dense and super effective.

We were asked to create branding elements and extend their logo with a full brand identity. For this project we work with Kangra Miniature Art and created a tara Devi icon with a mug of Rooted Actives beverage and built on their look and feel, typography, colours and brand positioning amongst the competitive landscape. Along with this the project extended to illustrating some of their ingredients for their packaging. This project has tremendous scope to develop and establish trust in the Indian market and we wish them luck!