Rooted Actives is an emerging, made in India, Healthy Superfoods brand. They include Immunity Booster Mushroom Powder & Capsule supplements, all 100% organic extracts and mushroom extracts, home grown in Himachal and claim to add nothing artificial or synthetic whatsoever and take utmost care to ensure their superfoods are nutrient-dense and super effective.
We were asked to create branding elements and extend their logo with a full brand identity. For this project we work with Kangra Miniature Art and created a tara Devi icon with a mug of Rooted Actives beverage and built on their look and feel, typography, colours and brand positioning amongst the competitive landscape.
Along with this the project extended to illustrating some of their ingredients for their packaging. This project has tremendous scope to develop and establish trust in the Indian market.
TICP x Rajasthani Miniature Art Playing Cards
Not your regular deck of cards.Long before screens became our storytellers, narratives travelled through paintings, symbols, and intricate details. Inspired by the rich tradition of Rajasthani miniature art, these playing cards bring a fragment of that visual world into the present.
Each poker-quality card is adorned with carefully reproduced miniature folk art motifs, celebrating the craftsmanship, colour, and storytelling traditions that have been passed down through generations. More than a game, the deck becomes a conversation piece - inviting moments of connection, curiosity, and discovery.
Designed for collectors, enthusiasts, and lovers of Indian craft, these cards balance everyday functionality with cultural significance. Whether brought out for a game night or displayed as part of a personal collection, they carry the spirit of India's artistic heritage in every shuffle.
A conversation starter on your table. A keepsake from India's craft legacy. Available in Dark Blue and White.
TICP x Tarkashi Gift Box
Crafted using the intricate art of Tarkashi, this gift box transforms the act of gifting into a memorable experience. Defined by its delicate metal inlay work and timeless craftsmanship, it brings together utility, elegance, and heritage in a single object.Traditionally chosen for wedding gifting, the Tarkashi Gift Box offers a sophisticated way to present sweets, dry fruits, and celebratory treats. Beyond festive occasions, its versatile design lends itself to a variety of thoughtful uses.
Use it to present a cherished piece of jewellery, creating a beautiful keepsake that complements the precious gift within. Curate personalized mementoes, handwritten notes, or bespoke accessories for a deeply meaningful gesture. It can also elevate the presentation of a fine bottle of wine, artisanal chocolates, fragrances, or carefully selected self-care essentials.
Long after the gifts have been unwrapped, the box remains - a lasting reminder of the occasion and the craftsmanship behind it. Thoughtfully made and designed to be treasured, the Tarkashi Gift Box carries the beauty of Indian craft into moments of celebration and connection.
TICP x Vanya Gift Box
Thoughtfully curated for the festive season, this gift box celebrates the spirit of design, craftsmanship, and meaningful connections. Bringing together handcrafted treasures from across India, it is designed to make every celebration more memorable. Adorned with a vibrant Rajasthani miniature art print and finished with subtle gold embossing, the box itself becomes a keepsake long after the festivities are over. Accompanied by a greeting card that shares the stories behind the crafts and makers, it offers a deeper connection to India's rich artisanal traditions.
More than a festive gift, this curated collection is an invitation to celebrate India's craft heritage while supporting the artisans who keep these traditions alive. A thoughtful gesture for loved ones and a meaningful way to mark the season.
TICP x Utsav Gift Box
Inspired by the spirit of celebration, the Utsav Gift Box brings together art, storytelling, and thoughtful design to transform the act of gifting into a memorable experience. Its striking exterior features a Pattachitra-inspired illustration of Radha and Krishna celebrating Holi - a timeless symbol of love, joy, and togetherness. Rich in colour and intricate detail, the artwork reflects the narrative traditions of one of India's most celebrated folk art forms, while elegant gold accents lend a refined finish to the design.
The thoughtfully crafted magnetic flap offers a seamless unboxing experience, making every opening feel special. Designed to be treasured long after the gift has been received, the box serves as a keepsake that celebrates both craftsmanship and meaningful moments. More than just a gift box, Utsav is a celebration of India's artistic heritage -created to make every occasion extraordinary.
TICP x Gond Gift Box
Designed to make every gift feel memorable, this magnetic gift box celebrates the expressive visual language of Surreal Gond art through intricate illustrations inspired by one of India's most distinctive artistic traditions. The detailed artwork transforms the box into more than just packaging - it becomes a keepsake in its own right. Finished with a magnetic closure and an elegant bow, it offers a refined unboxing experience while reflecting the craftsmanship and storytelling at the heart of Indian art.
Perfect for festive occasions, weddings, corporate gifting, or thoughtful personal gestures, the Gond Gift Box is designed to be treasured long after the gift has been opened. A beautiful blend of contemporary design and traditional artistry, it brings India's rich craft heritage into every celebration.
TICP x Kamal Gift Box
Inspired by the tranquil beauty of a lotus pond, the Lotus Pond Gift Box transforms thoughtful gifting into a memorable experience. Adorned with an elegant lotus pond illustration, it reflects the timeless beauty of Indian-inspired design while celebrating craftsmanship and mindful packaging. Available in two sizes - 10 × 5 × 1 inches and 5 × 5 × 1 inches - the boxes are thoughtfully designed for different gifting needs.
The 5 × 5 × 1 inch gift box houses a handcrafted brass tealight holder made in Gujarat from recycled brass. Meticulously hand-punched to create its intricate pattern, the lightweight tealight holder casts a warm ambient glow, making it a beautiful addition to any home and a meaningful personal gift.
The 10 × 5 × 1 inch gift box is designed to present TICP tealights and features a removable tray that allows it to be repurposed for a TICP Brass Diya Spoon (Small), keepsakes, or other thoughtful gifts. Designed to be treasured long after the gift has been received, both gift boxes embody The India Craft Project's commitment to celebrating India's rich craft heritage through thoughtful design, sustainable materials, and meaningful gifting experiences.
TICP x Karigar Gift Box
The Gond Gold Embossed Gift Box celebrates the rich storytelling traditions of Gond art through hand-illustrated artwork and refined gold embossing. Inspired by the expressive visual language of one of India's most celebrated indigenous art forms, the box transforms packaging into a memorable keepsake.
Every illustration pays homage to the artisans whose hands bring TICP's creations to life, reflecting the beauty of craftsmanship, culture, and storytelling. The intricate gold-embossed details add depth and elegance, creating a luxurious gifting experience while preserving the warmth of handmade artistry.
Designed for curated gifts, festive celebrations, weddings, and bulk orders, the Gond Gold Embossed Gift Box is more than a presentation box - it is a celebration of India's living craft heritage. Thoughtfully crafted to be cherished long after the gift has been opened, it embodies TICP's belief that every gift should tell a story.
TICP x Arth Stationary
The Kalighat Songkeepers Diary is where Indian folk art meets everyday expression. Inspired by the bold, narrative tradition of Kalighat painting, it transforms a simple diary into a space for ideas, reflections, sketches, and stories. Featuring hand-illustrated artwork by Chandan and Puthul, each cover celebrates the wit, playfulness, and visual storytelling that define the Kalighat art tradition. Rich in character and rooted in heritage, the illustrations bring a sense of joy and cultural memory to an everyday object.
Designed to be carried, written in, and made your own, the diary is more than a place to record thoughts - it is a companion that reflects India's artistic legacy through contemporary design. Thoughtfully crafted in Indian homes, the Kalighat Songkeepers Diary is a celebration of handmade artistry, storytelling, and the enduring beauty of Indian folk traditions.